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AbaF – Seeking Sponsorship: How to approach business

September 17, 2010

Yesterday, I attended another Australian Business Arts Foundation (AbaF) workshop, Seeking Sponsorship: How to approach business.

Presented by Stephen Clark, an independent consultant, teacher and facilitator working across arts, tourism and events business and currently Executive Officer at Flying Arts, this practical workshop covered tips and guidelines on approaching business to seek sponsorship. Topics included: using and preparing a business case, identifying what you can offer business, finding a potential partner, developing a proposal and importantly, managing the relationship.

With 16 participants, this intimate and informal workshop was hands on, activated brainstorming specific to our sponsorship needs and provided a good forum in which to meet like-minded creatives, passionate about their projects and practices. More time for networking next time would be my only suggestion, but business cards have been exchanged and coffee meetings already penciled in!

A big supporter of the arts, many thanks to Macquarie One, who hosted the session in one of their lovely meeting rooms and provided scrumptious morning tea. Thank you to Stephen for clear and targeted facilitation of the workshop with helpful case studies and examples. If you hear Stephen is offering a seminar or workshop, sign up!

Earlier in the year, I attended AbaF’s Artist Business Workshop, so clearly I’m a big fan. Firstly, for making these events free. Secondly, for all the quality information they provide via their website (also free). And thirdly, for the level of service and follow up, ensuring the needs of participants and creatives seeking advice are met. Log on to their website, check out their services and any workshops coming to your area. You’ll need to sign up fast though, as these are the hottest tickets in professional arts practice!

Thank you AbaF…

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