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DESIGN SPOT – QMG

December 7, 2011

Well-known to Brisbane in the web and multimedia design circles is QMG. The DESIGN SPOT column has been in hiatus for a little while, but here we see out the year with a little conversation with the lovely David Perkins from QMG about their business and what they offer. We love supporting local…

What services do you offer?

We provide expert online solutions to a range of different customer groups from retail, SMEs, Government, NFP and startups. Our services include online strategy, web design and development, e-commerce, email marketing, social media advertising and campaigns, search engine optimisation and marketing, e-learning, web hosting and domain management.

Describe your background and what led you to starting your business?

After studying Multimedia I did a few years in the industry working as a developer for Education Queensland, producing interactive learning objects to be used by distance learning students. The business was set up in the early days with 3 other guys I studied with. It wasn’t until 2005 that we starting working full time on it, starting off with each of us working from home and communicating via webcam. We had a belief that our individual skills could combine to create some innovative web and multimedia solutions. We wanted to get out in to the wild ourselves, start building our own client base and deliver them quality and honest work with down to earth service.

What kinds of projects are you working?

At the moment we provide a large range of services within the digital media industry. We have also built our own suite of web products, such as a Content Management System (CMS), E-commerce system, Email marketing software and Learning Management System (LMS). The majority of our work is for SMEs, designing and building websites in to our CMS, then working on an online marketing strategy to make sure the website works for their business. For example this could be a mixture of email marketing, SEO, Paid search advertising, social media, etc.

We still continue to work on a lot of innovative and creative multimedia projects as well, such as e-learning games, microsites and social media applications.

What are the most important things for you to communicate through your designs?

We follow a strict methodology with all of our clients and our work. The visual design is an important part, but what is even more crucial in our line of work is the strategy. Every project we build is unique – it will have its own goals, target audience, technical requirements and features. We work closely with our clients to ensure we are producing the most effective solution that will meet all of those requirements.

Through digital design we are able maximize the use of interaction, animation and user engagement.

Are there any specific design influences in your work or do you have a signature style?

Over the years we have probably continued to win new projects based on the quality, style and process of previous works. In saying that, each project is unique, so we start with a fresh canvas each time. We do a lot of reading, research and development about design and development trends in the digital industry.

How can we contact you?

Pop online to our website www.qmg.com.au, send me an email david@qmg.com.au or give me a call 07 3257 0677.

Thanks so much David! Wishing you and the team at QMG a very Merry Xmas and Happy New Year! Here’s to 2012!

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