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First Impressions

March 11, 2013

Felt Artwork Totes by KT Doyle

Lately, I have been meeting with some lovely retailers in Brisbane to discuss work from my Collected Patterns and Recollected Patterns series sitting back within the domestic context of their homewares stores.

I’ve felt for sometime the importance of my framed prints and embroideries being shown and styled with other beautifully crafted pieces to tell the sorts of stories found in the vignettes of modern day homes. Context can really help collectors visualise how the work might translate into their own spaces and seeing the artworks pitched against other objects, tables, lamps, trinkets and keepsakes recreates the intimacy of the home environment. (More on this in another post…)

To transport the work to my meetings, I needed to ensure they were protected. Wrapping the framed works in bubble wrap and sticky tape would be a standard approach and certainly one that I use when shipping work for exhibition and to collectors. However, in the context of a presentation, I felt the cumbersome and frankly, unattractive bubble wrap would kill the drama of the big reveal of the beautiful prints. I wanted the work to be protected and easy to unpack, so I could focus on presenting.

What I developed was an ‘artwork tote’ made of industrial felt, cut simply, sewn well and branded with my label. Functional, simple and strong. And the most wonderful thing happened… When I met with each of the retailers, they were captivated at first sight and eager to see what was hidden inside the ‘totes’. Even though within their own businesses, packaging is a very important part of the customer experience, here I sensed that my use of packaging was unexpected, but totally appreciated. We were able to focus on the presentation and keep it brief and to the point, because I packaged my work in a way that both complemented it and added to its professional execution and overall appeal.

It’s so important to consider the details with everything we do. This is inherent in how I work, perhaps because I love what I do so much and want to make all aspects of it the best they can possibly be. It’s not just the design, or how it’s made or how the work is framed. It’s not just the fact that my work is always supplied with information about the edition, care and handling. And, it’s not just that when I present my work I package it with great consideration and supply white gloves to view the work, even though it’s framed. It’s the combination of all these things that show I care and I believe that people love to connect with you when you care that much. I know I do with others…

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8 Comments leave one →
  1. March 11, 2013 8:53 PM

    Oh, such a lovely post, product and packaging! Not to mention the artist herself! Does KT care? Hell yeah!

    First impressions do count – and when see KT’s work and meet the woman behind the art, you are never disappointed. What you see is what you get – beauty, talent and passion – the care she puts into everything she does is obvious and real. Keep up the great work KT xx

    • March 12, 2013 8:41 AM

      Thanks Al so much for your lovely comment! You are an amazing person, who cares deeply about everything. I totally ‘get’ you! xx

      • March 12, 2013 9:03 AM

        You are so welcome KT! It’s all true!

        I’m so I glad my comment actually went through – I thought it had vanished!

        Don’t ever change. You & your work is amazing. xx

      • March 12, 2013 10:02 AM

        Thanks Al! That goes the same for you too! xx

  2. Rachael Lee permalink
    March 16, 2013 7:28 PM

    Hi KT, Sorry I didn’t get to chat long with you at Nicola’s opening night. I just wanted to say that I think these felt bags are a great idea, good thinking! cheers Rachael

    Rachael Lee, visual artist

  3. Alarna Zinn permalink
    April 2, 2013 9:14 AM

    These are gorgeous KT!!

    • April 2, 2013 9:54 AM

      Thanks Alarna! I’ve had such great response to them, I think I really need to do something with them! Watch this space! x

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